The 10 Second Mental Health Day Quiz

One of the clear themes that emerged for me in 2017 was the importance of mental health and wellbeing. I had a good friend come to me burned out at his job, so burned out in fact that he simply walked in one day and quit. He loved her job and everything about it, but…

The Cryptocurrency Bubble vs. the Dot-com Bubble

The best lies are half truths. Alfred Tennyson said that more than 100 years ago. I have been following cryptocurrency since 2011 and even wrote a blog post about Bitcoin and Ripple in 2013. I thought it would be similar to a digital gold or silver. Something that folks who did not trust the government…

25 ZMOT Quotes: Winning the Zero Moment of Truth

Some of my favorite quotes and sayings from Google’s ZMOT (Zero Moment of Truth) literature. What is the Zero Moment of Truth? “It’s a new decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wire devices of all kinds. It’s a moment where marketing happens, where information happens,…

How to Stop Your Customers from Complaining Online

Over the years I have learned a great deal about reputation management and the anatomy of a customer complaint. And surprisingly enough, the problem of consumer filing complaints online is only getting worse. Corporations keep growing, outsourcing customer service, and ignoring customer feedback. It seems to be unavoidable. So, how do you stop your customers…

The Good Company Culture vs. Bad Company Culture

I love to read lists of the best companies to work for each year. It is no secret what separates the good places to work from the great places to work. It is the classic battle of the good company culture vs. the bad company culture. You don’t need a degree in HR to understand…

Bitcoin, Ripple, and the Psychology of Distrust in our Currency

The government is not solving the debt crisis, so entrepreneurs around the world are. Bitcoin, a decentralized digital currency, was created in 2009 based on an open-source p2p internet protocol. Think of it as the Napster of the international economy. In late 2011 a bitcoin was worth $2, last week it was $180, at times reaches…

Matt Cutts Salary and What You Can Learn From It

Disclaimer: I have no idea how much Matt Cutts makes, nor is it really any of my business. I just thought his visibility and transparency made for an interesting hypothetical and analogy. OK read on… I was driving home a few days ago, thinking about a persons “value” to an organization. Not what they think…

Balancing Acid vs. Alkaline Foods in Your Diet

I’m fascinated with algorithms and equations. Part of me thinks that I don’t actually love optimizing for Google, as much as Google is the most profitable equation the world has ever seen. I see websites in terms of +/-, a + for keyword density and link profile, a – for too many on page links…

How Not to Be Another Broke Entrepreneur

There are tons of absolutely broke dreamers out there, and hopefully I’ve moved in the right direction over the years. I have definitely learned a few things along the way, and I’d like to share a few in hopes of saving at least one person from wasting at least one hour of their life. Ideas,…

163 Black Friday SEO Keywords

It’s interesting how most retailers spend millions before black Friday on their website, and not a cent afterwards. Ignore black Friday reputation management, and you’re losing customers. Think about it, black Friday 2013 starts the day black Friday 2012 ends. The day after black Friday thousands of consumers take to the internet to brag about…