25 ZMOT Quotes: Winning the Zero Moment of Truth

Some of my favorite quotes and sayings from Google’s ZMOT (Zero Moment of Truth) literature. What is the Zero Moment of Truth? “It’s a new decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wire devices of all kinds. It’s a moment where marketing happens, where information happens, … [Read more…]

How to Stop Your Customers from Complaining Online

Over the years I have learned a great deal about reputation management and the anatomy of a customer complaint. And surprisingly enough, the problem of consumer filing complaints online is only getting worse. Corporations keep growing, outsourcing customer service, and ignoring customer feedback. It seems to be unavoidable. So, how do you stop your customers … [Read more…]

The Good Company Culture vs. Bad Company Culture

I love to read lists of the best companies to work for each year. It is no secret what separates the good places to work from the great places to work. It is the classic battle of the good company culture vs. the bad company culture. You don’t need a degree in HR to understand … [Read more…]

Matt Cutts Salary and What You Can Learn From It

Disclaimer: I have no idea how much Matt Cutts makes, nor is it really any of my business. I just thought his visibility and transparency made for an interesting hypothetical and analogy. OK read on… I was driving home a few days ago, thinking about a persons “value” to an organization. Not what they think … [Read more…]

Balancing Acid vs. Alkaline Foods in Your Diet

I’m fascinated with algorithms and equations. Part of me thinks that I don’t actually love optimizing for Google, as much as Google is the most profitable equation the world has ever seen. I see websites in terms of +/-, a + for keyword density and link profile, a – for too many on page links … [Read more…]

How Not to Be Another Broke Entrepreneur

There are tons of absolutely broke dreamers out there, and hopefully I’ve moved in the right direction over the years. I have definitely learned a few things along the way, and I’d like to share a few in hopes of saving at least one person from wasting at least one hour of their life. Ideas, … [Read more…]

163 Black Friday SEO Keywords

It’s interesting how most retailers spend millions before black Friday on their website, and not a cent afterwards. Ignore black Friday reputation management, and you’re losing customers. Think about it, black Friday 2013 starts the day black Friday 2012 ends. The day after black Friday thousands of consumers take to the internet to brag about … [Read more…]

A Review of WordPress WordAds vs. Google Adsense

WordPress announced WordAds today on their blog, and many people are already excited about the possibility of monetizing their blog for some easy cash. There are plenty of ways currently to earn money off a blog, one of the more popular ones being by serving up Google Adsense advertisements for CPC (Cost per click) and CPM (cost per … [Read more…]

An Open Letter to the Graduating Class of 20XX

I remember when I graduated from college back in 2008, seems like it was a lifetime ago. I was exhausted from working myself though school, so many sleepless nights and frustrated moments. In December of 2008 I walked across the stage at UT Arlington, and was ready to take on the world. I remember going to … [Read more…]

How to Best Use Social Media for your Small Business

In the last few years, social media has exploded into our lives in a way that it would have been almost impossible to predict even a decade ago. If Facebook were a country it would be the third most populated country in the world, coming in above the United States with a staggering 400 million users. … [Read more…]