The Mirage Age

In the swiftly evolving landscape of artificial intelligence (AI), we find ourselves living in what I call “The Mirage Age.” This era is marked by a fascinating paradox: the entities we interact with – our jobs, companies, and even our cultural norms – are simultaneously real and illusory. They exist, yet not in the forms we traditionally understand. This article delves into the three primary mirages of our time – Careers, Companies, and Culture – and explores how AI is reshaping them.

The Mirage of Careers

The concept of a career is undergoing a radical transformation. Traditional job titles and roles are becoming increasingly fluid, thanks to AI’s rapid advancement. A report by the World Economic Forum predicts that 85 million jobs may be displaced by a shift in the labor division between humans and machines by 2025, while 97 million new roles, more attuned to the new division of labor, may emerge.

In this mirage, what seems like a stable career path today might become obsolete tomorrow. Conversely, roles that didn’t exist a decade ago are now burgeoning. For instance, the rise of AI has created demand for machine learning engineers, AI ethics officers, and data scientists. This fluidity challenges the very notion of a ‘career ladder’ – it’s less about climbing and more about adapting and evolving.

The Mirage of Companies

Companies, as we know them, are also part of this mirage. The traditional brick-and-mortar business model is giving way to more agile, AI-driven operations. According to a survey by McKinsey, more than 50% of companies have adopted AI in at least one business function, streamlining operations and offering innovative services and products.

This shift is not just about technology adoption; it’s about a fundamental change in how companies operate and deliver value. Businesses that once seemed solid and unchanging are now fluid, constantly evolving entities. They exist in a state of perpetual transformation, driven by AI’s capabilities to analyze data, predict trends, and automate tasks.

The Mirage of Culture

Perhaps the most intriguing mirage is that of culture. Our cultural interactions are increasingly mediated by AI. We talk to Alexa or Siri, not just search on Google. This shift represents a profound change in how we access information and interact with the world.

A study by Pew Research Center highlights that 46% of Americans use digital voice assistants. The way we seek information has shifted from actively searching to passively asking. This change reflects a broader cultural transformation where AI becomes an integral part of our daily lives, influencing how we think, make decisions, and perceive reality.

Navigating the Mirage Age

In this age of the mirage, the key to navigating these transformations lies in adaptability and continuous learning. For careers, it means being agile and open to acquiring new skills. For companies, it involves embracing change and leveraging AI for innovation. And in culture, it requires us to be mindful of how AI shapes our perceptions and interactions.

The Mirage Age is not about the dissolution of reality but its expansion. It’s an era where the boundaries between what’s real and what’s possible are constantly being redrawn. As we move forward, understanding and embracing these mirages will be crucial in shaping a future that harmonizes human potential with AI’s transformative power.

More importantly, if you chase the mirage, it may not exist by the time you get there. The Mirage Age requires smaller, iterative changes, with less big bets and more disruptive flywheels.


  1. “Artificial intelligence is transforming our world — it is on all of us to make sure that it goes well. How AI gets built is currently decided by a small group of technologists. As this technology is transforming our lives, it should be in all of our interest to become informed and engaged.” by Max Roser, December 15, 2022. Our World in Data.
  2. “AI’s influence on technology is due in part because of how it impacts computing. Through AI, computers have the ability to harness massive amounts of data and use their learned intelligence to make optimal decisions and discoveries in fractions of the time that it would take humans.” Built In.
  3. “The power and pitfalls of AI: creating a just, equitable society with technology. From developing personalized learning platforms tailored to different abilities to identifying patterns and creating interventions to decrease homelessness, artificial intelligence (AI) can be used to transform lives across the society.” by Karen Shih, November 07, 2023. Heller School for Social Policy and Management at Brandeis University.
  4. “The rapid deployment of AI and its potential impacts on human society and economies is now clearly in the spotlight. What will AI mean for productivity and economic growth? Will it usher in an age…” The Conversation.