How do I find my ideal customer profile (ICP)?

A usable ICP names the type of company or person, their size, the role who feels the pain, the trigger that makes them look, and what they use today. If you cannot write it in one sentence and name five real examples, it is not an ICP yet. This free builder writes it for you.

ICP Builder · free · 4 minutes

Who exactly should you be selling to?

From “everyone” down to one buyer you can describe, find and reach. Fill these in and you'll get a written profile you can paste straight into a deck. Runs in your browser — nothing is stored or sent.

What kind of buyerWho they areType of company or personHow bigSize, revenue or life stageWho feels itThe role, not the buyer's bossThe triggerWhat makes them start looking this monthWhat they use todayThe thing you're replacing

Your ICP, written out

Fill in all five and your profile appears here. If you can't answer one of them yet, that gap is the most valuable thing this tool will tell you.

Where this buyer already gathers

1
The two or three LinkedIn people they already follow for this topic
2
The industry Slack or community where they ask peers for recommendations
3
The one conference their boss approves budget for every year

Name five real ones this week and go be useful there before you sell anything. An ICP you can't find is a paragraph, not a strategy.

Not sure the idea itself holds up? Test it here.

Read the full article: How to Find Your Ideal Customer Before You Scale

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