What is the Zero Moment of Truth? Google defines it as the following. The ZMOT, or Zero Moment of Truth, is a
I Love Section 230 of the Communications Decency Act
Often I hear website owners paranoid about what people post on their site. Of course nobody wants spam, but why are you
How Not to Be Another Broke Entrepreneur
There are tons of absolutely broke dreamers out there, and hopefully I’ve moved in the right direction over the years. I have
Social Media Risks for Your Business and Your Life
I used to advertise on facebook quite regularly. I could monitor the return on every dollar invested, and it was a great
Insane Mobile Phone SMS Stats that will Blow your Mind
Some would call SMS marketing the most effective marketing channel ever invented. They wouldn’t be wrong either. With a bone-crushing 98% open
An Open Letter to This Years Graduating Class
I remember going to work with my dad growing up. From the first time I saw his degree hanging on his office
The ROI of Advertising on Facebook
Experian Hitwise released a recent study touting that 1 Facebook fan = 20 extra visits to your website. They studied top retailers,
6 Ways the Hoth Builds Valuable Links to Your Brand
Today I was able to attend the Hoth‘s webinar about SEO link building. It was lead by Alex Pyatetsky, and discussed a
Optimize Your LinkedIn Profile Using These Simple Marketing Hacks
If there was an SEO anonymous support group I’d introduce myself like this. My name is Keith, and I have a problem.
Balancing Acid vs. Alkaline Foods in Your Diet
I’m fascinated with algorithms and equations. Part of me thinks that I don’t actually love optimizing for Google, as much as Google
Bitcoin and the Psychology of Distrust in our Currency
Politicians aren’t solving the debt crisis, so entrepreneurs around the world are. Bitcoin, a decentralized digital currency, was created in 2009 based on
Pinterest CEO Ben Silbermann on Launching a Successful Business
The following is my rough outline from the 11AM SXSWi session featuring Pinterest Co-Founder and CEO Ben Silbermann. There was lots of
What Duplicate Content in Google’s Index Means to Me
One of the problems facing digital strategists currently is that of duplicate content, and search engine’s like Google are working harder than
3 Reasons to Add Community to Your Playbook
There is a reason why Facebook recently added “Q&A” to their website. There is a reason why Twitter has built an entire
The Benefits of Social Media for Local Businesses
In the last few years, social media has exploded into our lives in a way that it would have been almost impossible
How to Tell a Great Corporate Culture from a Bad One
I love to read lists of the best companies to work for each year. It is no secret what separates the good