Keith Brown is a growth marketer. He uses data and marketing to define emerging markets.
Here’s a little background info on how he got started. In 2003, Keith Brown started buying and selling domain names, using advanced tools like Estibot to discover quick profits. From analyzing 60,000 URLs on a drop list, to scouring aftermarket auctions for expiring names, he developed a passion for data, advanced tools, and digital strategy.
Keith quickly discovered that while a domain might have intrinsic value, it’s real value is unleashed when you build a website on it. That transition lead to him launching his first website in late 2004, and his first network of more than 70+ affiliate websites by early 2007.
Although these sites did not replace his full-time income yet, his passion for technology drove him forward through many late nights and long hours teaching himself Product Marketing, Content Strategy, SEO/SEM, Email Marketing, HTML, CSS, and Domain Valuations.
Fast forward to 2010, and Keith Brown was fortunate enough to land a job at DexMedia, as the Search Marketing Manager for all their brands and solutions. By completely rewriting the application taxonomy for over 25,000 business categories, he was able to increase organic traffic to Superpages.com by 64% in his first year of employment.
This added more than 148 million unique visitors, and saved millions of dollars in traffic acquisition costs. Under Keith’s leadership, Superpages.com grew to one of the 50 most-visited websites in the country, with more than 32M monthly unique visitors.
In the fall of 2012, Keith joined RealPage as Marketing Director, tasked with eliminating a $1M+ outsourced agency and building a world-class in-house digital marketing organization from scratch. After a year at RealPage, Keith was promoted to VP of Marketing and selected to perform due diligence on the M&A team, providing strategic oversight for more than a dozen key acquisitions.
Two years later, the job was complete. Keith had started with an outsourced agency and built a talented team of 65 marketers and engineers in 7 cities and 4 different countries. This team supported customer acquisition for the 12th largest SaaS company in the world, and enabled annual revenue to grow to almost $450M (20% YoY)
Grow, grow, grow
In 2014, Keith Brown joined Aha! (which is product roadmap software) as their Marketing Director. Aha! is one of the fastest growing SaaS companies in the country, now serving more than 20,000 users at the world’s leading software and technology companies. Incredibly, the company has achieved this growth in only two years, is self-funded and profitable, and does not have a single commissioned salesperson on staff.