I am a growth marketer. I use data and marketing to define emerging markets.
One summer when I was 7, I took old cardboard laying around the house and built a mock up of my dream city. You can image my mother’s delight when it grew over the next few days to take up the entire living room. It seems I have been a builder my entire life.
At 11, I took my father’s tape measure and documented every square inch of our three bedroom house. Why? So that I could have a perfectly scaled blueprint of it to hang on my wall. I wanted to know every square inch of the place I called home.
Repetitiveness and tedium drove me crazy growing up, and at the time I really had no idea why. Looking back you can clearly see a young man craving an intellectual challenge, and finding only manual labor.
As a teenager I created dozens of websites, and bought and sold hundreds of domain names. Domain names were a chance for him to create value. It was my earliest exposure to entrepreneurship and business. I could buy a domain name that nobody wanted, then possibly turn around and sell it for a profit.
Until I was about 18 years old, I focused almost solely on learning web design and how it related to search engines. That meant night and day, weekends and weekdays, looking at everything through the eyes of Google. I would eat, sleep, and breathe ranking algorithms, and over time it became second nature.
Just like I visualized that dream city as a child before I built it, I would stay awake at night and visualize entire websites before they are ever created. I could see the potential of thousands of pages of digital content, all without a single line of code.
In 2003, I started buying and selling domain names, using advanced tools like Estibot to discover quick profits. From analyzing 60,000 URLs on a drop list, to scouring aftermarket auctions for expiring names, I developed a passion for data, advanced tools, and digital strategy.
I quickly discovered that while a domain might have intrinsic value, it’s real value is unleashed when you build a website on it. That transition lead to launching my first affiliate website in late 2004, which became a network of more than 70+ affiliate websites by early 2005.
My passion for technology drove him forward through many late nights and long hours teaching myself Product Marketing, Content Strategy, SEO, Email Marketing, HTML, CSS, and Domain Valuations.
Fast forward to 2010, and I was fortunate enough to land a job at DexMedia, as the Search Marketing Manager for all their brands and solutions. By completely rewriting the application taxonomy for over 25,000 business categories, I was able to increase organic traffic to Superpages.com by 64% in my first year of employment.
This added more than 148 million unique visitors, and saved millions of dollars in traffic acquisition costs. During my time there, Superpages.com grew to one of the 50 most-visited websites in the country, with more than 32M monthly unique visitors.
In the fall of 2012, I joined RealPage as Marketing Director, tasked with eliminating a $1M+ outsourced agency and building a world-class in-house digital marketing organization from scratch. After a year at RealPage, I was promoted to VP of Marketing and selected to perform due diligence on the M&A team, providing strategic oversight for more than a dozen key acquisitions.
Two years later, the job was complete. I had started with an outsourced agency and built a talented team of 65 marketers and engineers in 7 cities and 4 different countries. This team supported customer acquisition for the 12th largest SaaS company in the world, and enabled annual revenue to grow to almost $450M (20% YoY)
In 2014, I joined Aha! (which is product roadmap software) as their Head of Marketing. Aha! is one of the fastest growing SaaS companies in the country, now serving more than 50,000 users at the world’s leading software and technology companies. Incredibly, the company has achieved this growth in only two years, is self-funded and profitable, and does not have a single commissioned salesperson on staff.
Thanks for visiting my website. If you were looking for Keith Brown the motivational speaker, apologies. The previous owner of KeithBrown.com sold building materials in Salem, Oregon, so I see some visits from that as well. There are a lot of Keith Brown’s out there, including a football player, a man with top yacht times (the sailboat lady lola), and of course the artist Keith Brown of the 5 Brown’s musical group. There was a Keith Brown who played football for Alabama, and even one who was a keynote professional speaker for a time. None of those great Keith’s are me, but I hope that you enjoy my website all the same.