One of the things that gets overlooked the most in SEO is URL structure. At it’s core search engine optimization has to start with your domain name, and work out from there. And with the flood of new bloggers and wordpress builds hitting the web every day, permalink structure is the perfect place to start.
Lately, I see people with the ugliest URL’s expecting to rank for long tail strings. Well does your directory structure reflect what you want to rank well for?
So what if this site, KeithBrown.com, was about nothing but SEO. No off topic posts, no reputation management, no biz dev, just non stop blogging about search engine optimization. Sounds pretty dull to me, which is why I don’t use this strategy on more broad based websites. However, when I do find a niche for a site this can be extremely powerful.
WordPress blogs allow you to easily modify your permalink structure for not only categories and tags, but for posts as well. So get smart and modify the permalink to reflect the post title instead of a numeric post number, but why leave the date in there? Is somebody really going to Google “post 242229″, or even “seo april 26, 1992″, of course not.
Ideally your permalink structure should incorporate your domain name, your keyword niche as a SEO friendly directory path, and your entry title of course.
Site structure and search friendly URL’s have to be a basic part of your site if you ever want to really crush it in Google rankings.
You can cram keywords on a page and do link building to your blue in the face, but you will never outrank a site with semantically clean markup and well planned URL structure. Find your niche, incorporate it into the permalink structure, and get an easy boost in Google rankings. Time spent was 60 seconds tops.