In the end if you aren’t careful your own strengths can be your greatest weakness. When I look at the three parts of any website, my natural tendency is to stick to my strengths (and overcompensate for my deficiencies). I may not be a usability expert, or a master of conversion, but I can SEO anything. But lately I have been more concerned with usability and the overall theme of a website. Once a visitor does arrive I want a good experience, and then I want them to convert (submit content, social sharing, interaction, monetization).
What’s your strength? Feel like you have a good idea of what people like, but have no clue how to get traffic to your website? Or what about having a ton of traffic and not making much money, which is a great problem to have. My thoughts today are not to argue one over the other. I personally think SEO is the only one of the three that doesn’t make sense. Most people can put their “average user” hat on and change colors, layouts, and make things easy to find and visually appealing to their target audience. Find me a person off the street who see’s a website and notices it lacks a dynamic title tag and I will stand corrected.
Why does somebody always have to win out? Why is it always design triumphing over SEO, or the search team creating a poor user experience in their desperate attempt to get traffic? If you work together, and keep an open mind, websites can be friendly to everyone, whether it’s Google, a visitor, or a customer. Don’t let your strengths become a hindrance. Never assume that 1 factor has to be the priority. Usability is the key!