I’ve seen a lot of buzz online tonight about why Facebook search would or would not end “SEO”. I think both of these arguments are absolutely moot points. If you really love SEO, let me explain…
Google Isn’t the Only Search Engine to Optimize
I remember getting into this industry, one of the first things I was told was that I wasn’t doing SEO, I was doing optimization for Google. Nobody cares about Bing, Yahoo, and Ask.com.
Google is the most dominant search engine the world has ever seen, but it’s not the end all be all. There are other search engines people use, and I enjoy optimizing for them just the same!
I don’t love SEO because of Google, I’ll game anything with an algorithm for fun and profit.
There are Lots of Other Places to Practice “SEO”
- YouTube’s Search Engine
- Facebook’s EdgeRank News Feed
- Twitter Search API
- Apple’s iTunes App Store Rankings
- Yelp’s Local Search Powering Siri
- Zagat’s Restaurant Search
Yes there are many other “Search Engines” that I LOVE to work with. They all have algorithms I can pick apart, reverse engineer, and test against. No matter what company powered that engine, I promise they’d have patents that Bill Slawski could write about for years to come. Like Bill, I am passionate about learning, not about keeping Google in business.
Pitting Facebook vs. Google is Only Limiting YOU
Arguing with your social media buddies about the merits of a Facebook powered search engine doesn’t hurt anybody but you. Google will keep right on going, and so will Facebook.
If you are loyal to a certain medium or method, you will always be a slave to it. I for one, welcome a Facebook search engine, or any other intelligent form of gathering information. Even if it eventually completely replaces Google, it’s just another green field ripe with potential.