25 ZMOT Quotes: Winning the Zero Moment of Truth

Some of my favorite quotes and sayings from Google’s ZMOT (Zero Moment of Truth) literature. What is the Zero Moment of Truth? “It’s a new decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wire devices of all kinds. It’s a moment where marketing happens, where information happens, … [Read more…]

Modifying WordPress Permalinks as SEO Friendly URLs

One of the things that gets overlooked the most in SEO is URL structure. At it’s core search engine optimization has to start with your domain name, and work out from there. And with the flood of new bloggers and wordpress builds hitting the web every day, permalink structure is the perfect place to start. … [Read more…]