At around midnight tonight I got an email from Bing with a link to try their new beta Social Search. The process was pretty simple, after I clicked the link to join, I was redirected to Facebook where I authorized the application to connect. After that I was redirected back to Bing with the default query “movies” already populated in the search box.
I did a few searches and wasn’t all that impressed with the results, although the concept is still pretty intriguing. I have around 1,500 Facebook friends, most of whom live (or have lived) in the Dallas/Fort Worth area.
It was surprised to see such poor social results for things like local restaurants in my area. In just a few short moments I came to a conclusion, the data just isn’t there at the local level yet. My friends don’t “like” many local brick and mortar businesses on Facebook, because local businesses are still trying to understand social media.
Of course most of the buzz on social networks usually goes back to sports, pop culture, and politics, and that’s where I really did enjoy the Bing Search + Social experience. I had no idea so many of my male friends on Facebook “like” Kim Kardashian, and a search for local sports teams yielded some interesting tweets and fan pages.
I’d definitely check it out, but just don’t expect it to revolutionize search, at least not yet…