The Language of the Future is Programming Code

What is the language of the future? To start, let’s look at the past. The history of communication and education dates back to prehistory. It is only when we came together as tribes, cultures, and nations that we really began to advance. Yet, with education comes division. People naturally begin to separate themselves from other…

How to Best Use Social Media for your Small Business

In the last few years, social media has exploded into our lives in a way that it would have been almost impossible to predict even a decade ago. If Facebook were a country it would be the third most populated country in the world, coming in above the United States with a staggering 400 million users….

Section 230 of the CDA: What You Need to Know

I was browsing through facebook today, when I saw that one of my friends had shared a post from a consumer complaints website. The post was a complaint from a consumer about poor service they received from a local business. My friend had shared the post in defense of the business, and over 35 people had commented…

Insane SMS Marketing Stats that will Blow your Mind

Some would call SMS marketing the most effective marketing channel ever invented. They wouldn’t be wrong either. With a bone-crushing 98% open rate, if text messaging were an Olympic athlete, it would win all the medals in every sport, even figure skating. Running a text messaging campaign isn’t rocket science. It’s actually the complete opposite…

The Great Shift in Consumer Behavior

We are in the midst of the greatest shift in consumer behavior in my lifetime. I’m only 25, but it doesn’t take a genius to see that the internet is changing the way consumers behave, and that this is upseting decades of traditional corporate behavior. Companies are used to strong arming their customers, giving them…

Use Social Media During Everything (Even a Blizzard)

I was really impressed with the way the Oncor social media team handled themselves during the latest turn of events in north Texas. For those of you who don’t know, Oncor provides power to more than 7.5 million Texans, and they were really put to the test this past week. The temperature in Texas dove…

Modifying WordPress Permalinks as SEO Friendly URLs

One of the things that gets overlooked the most in SEO is URL structure. At it’s core search engine optimization has to start with your domain name, and work out from there. And with the flood of new bloggers and wordpress builds hitting the web every day, permalink structure is the perfect place to start….