About Keith Brown


How a $10,000 Bet on Facebook’s IPO Looks One Year Later

10000 Bet on the Facebook IPO Chart

It’s now been one year since the Facebook IPO, and you probably would have been better off investing your money in some Iraqi Dinar or Bitcoins instead.

A $10,000 investment in Facebook fared much worse than the same amount invested in Apple, Google, the S&P, and the Nasdaq. I don’t think anybody is scratching their head about this one.

Please don’t act surprised

In 2010 Zucks was saying things like this.

Google Will Ignore Your Authorship Photo and Use a Blonde Instead

I was researching some competitive insurance and real estate searches this evening when I stumbled upon something pretty interesting.

It was an extremely competitve search for “apartments for rent“, a query with 4,000,000 broad match monthly searches. At the very top of Google was forrent.com, with a woman (Kaitlin Doud) displayed as the rich snippet.

Ignore the purple highlight, this was an uncookied, logged out of Google search…and I tried with several different browsers and one off rank checkers.

Learn Technology Now or Get Left Behind Later

There’s no special gift I was born with, anybody can do this. Props to all my friends who are a part of the rock stars of my generation: the coders, the wizards, and the creators.

In this world we are the few creators filling needs created by the vast majority of consumers in the US and around the world.

We don’t just use Facebook, we understand how the XHTML, PHP, and SQL work together. We don’t just perform mindless Google searches, we are trying to reverse engineer algorithms for fun and profit.

Working For a Culture vs. Working for a Company

Facebook Company Culture

I love to read lists of the best companies to work for each year, because it’s no secret what separates the good places to work from the great places to work. You don’t need a degree in HR to understand that the companies with strong cultures, led by level 5 leaders, are usually at the top of the list year after year.

“Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).” ― Tony Hsieh

Bitcoin, Ripple, and the Psychology of Distrust in our Currency

Politicians aren’t solving the debt crisis, so entrepreneurs around the world are. Bitcoin, a decentralized digital currency, was created in 2009 based on an open-source p2p internet protocol. Think of it as the Napster of the international economy.

In late 2011 a bitcoin was worth $2, last week it was $180, at times reaches as high $218 per bitcoin. Now there is more than a billion dollars of bitcoins in circulation, and the number keeps growing. The chart below shows the market value (in USD) of a bitcoin over the last 12 months.

How to Capture 75% of the Clicks for a Given Query

SEO/PPC Meme via Pinky and the Brain

Bing data now shows that adding site links or “deep links” can help you capture more than 75% of the clicks for a given query term.

We’ve all seen the old charts that show the #1 organic result captures around 35% of the clicks for a given term, then it’s down to 10% for #2, and so on. Honestly I don’t really want a percentage of the click distribution for my branded terms, I want ALL the clicks.

Google Penguin and Panda Summarized in 1 Sentence

SEO Made Simple

Let’s just save everyone some time reading blog post after blog post after agonizing blog post. Seeing lists like these on Search Engine Land just make me want to bang my head against a wall.

For more than a decade the SEO industry could easily spam our way to the top of the SERPs using basic techniques that were widely circulated and widely accepted.

6 Social Media Rules for Attracting Young Talent in the Workplace

A crowd of college students at the 2007 Pittsb...Face it, if you want to recruit the best and brightest minds, you’re going to have to go after top young talent in your industry. There is no avoiding an aging workforce, and it’s detriment to the bottom line. But there are new rules for attracting young talent in the workplace, and some of them might surprise you.

2013 New Years Resolutions – 30 Days At A Time

SEO Skills for 2013

Usually new years resolutions seem pretty daunting to me, partially because I know that a year is an awfully long time to break a resolution.

Enter the Matt Cutts 30 day challenge. This year I’m going to see if I can have more success with a monthly approach to tackling new things.

Below I’ve outline a 30 day challenge for each month of 2013, comprised of everything I’m passionate about: self-improvement, public speaking, music, philanthropy, etc.