AJ Kohn wrote a fantastic piece here that lit a fire under me the other day. Of course authorship markup isn’t new, it just hasn’t mattered until Google+ came along. I’ll keep this short and sweet, and here’s the way I see it all playing out.
The Problem at Hand for SEOs
We all know it’s getting harder and harder for large companies to “buy SEO”. Sure there are awesome boys and girls out there hustlin’ like Jon Cooper, but for the most part everybody wants the short cut to the top of the SERPs.
With the advent of social search it’s naive for all of us to think we can continue to fake Google out with such ease. If you don’t have real buzz, authentic quality, and awesome content you won’t win in the long term.
I don’t know about you but I’ve seen my fair share of websites rocket and crash over the years. It’s about as much fun as trying to win the Mega Millions jackpot.
Enter author rank, Google+, and a bunch of hungry Google executives eager to see both take off…
A Bold Forward Looking Statement
Authorship will become a traded commodity, and author rank will drive metrics like Klout even further so that the authorship can be bought and sold with a level of certainty. Just like page rank become the staple of the link buying age, author rank metrics will give you (the product) credibility on the open market.
Not since the age of buying links could you influence such a wide range of SERPs so quickly. In no way am I advocating subverting Google’s terms for profit, just saying it’s going to happen sooner rather than later. Buying and selling +1’s had no real promise of ROI to it, but that isn’t the case with buying author rank on the open market.
Of Course Google Will Fight This
I know Google will fight this, just the way it fought people selling links. That didn’t stop people from selling them, and it didn’t stop it from working for almost a decade. Just ask build my rank how much Google discourages selling things that were never intended to be sold. Ooops I hope I don’t get banned for linking to them. Better nofollow/noindex/noXplode that href.
Big G will penalize authors who tie their author rank to bad neighborhoods, and they will dilute your author rank if you use it in too many places at once. But we all know people will try anything to make a buck.
I guess in the end it just depends on whether or not you want to risk your credibility for the right price. It certainly just got a lot easier to identify the real players in SEO land huh?